Post #3 – Mo’ Mobile

Posted on November 4, 2012

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Apps

Mobile has really become the buzz the word in marketing. Marketers understand that reaching consumers with mobile phones and tablets give functionality and accessibility for the consumers and business.

This week’s readings included an article titled “How to decide: Mobile websites vs. mobile apps”. The information can serve as a decision-making tool for companies figuring out the benefits and differences between mobile website and mobile apps. Dave Klein compared the two options side-by-side and under the categories of audience reach, user experience, graphics and effects, and many more.

The comparison suggests that one can be better than the other under certain attributes. For example, if updates and maintenance are a concern for your business, then you may be more inclined to maintain a mobile website since mobile apps will take longer to process. Updates on a mobile app will often require multiple development processes for the multiple devices and operating systems the app is distributed to.

JD Rucker proclaims that the decision comes down to three important questions:

–          What’s your strategy?

–          How do you want to connect?

–          What’s your focus?

However, other experts insist that the utilization of mobile websites and mobile apps is not an either/or decision.

The hard truth is you do not need a mobile app or a mobile website or a hybrid app, you need all of them.” – Fred Cavazza

In an article titled “Why Launching A Mobile App Is Pointless”, author Fred Cavazza explains that the focus should be about the impact mobile has on our organizations and customers. He prescribes that “every decision maker in your organization understands the needs and habits of mobile users, and to internalize the competences to extend the reach of your websites and online services outside desktop browser windows.”

It is best to diversify your company’s mobile impact so that you can benefit from all of the types of users. Mobile sites will garner users who are not interested in installing anything and provides accessibility to those who do not have the appropriate device for apps. Mobile apps will generally be more popular among users who seek intensive and experiential use and a precise purpose.

Why not have the best of both worlds?

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