My Thoughts Exactly | Sorrow is knowledge, those that know the most must mourn the deepest, the tree of knowledge is not the tree of life.

Post 5 – #30DaysofKindness

December 2, 2012

In our previous lecture for Marketing New Tools, we discussed our initiative to pass on Random Acts of Kindness (RAK). This all reminds me of the film Pay It Forward with Haley Joel Osment, which also integrates the RAK concept. The #30DaysOfKindness challenge is being lead by Marc Smith in British Columbia, who is encouraging […]

Tagged: #30DaysofKindness, business lessons, customer service, kindness, Natalie Peace, Random Acts of Kindness, Scotiabank, social media, thank you, Youtube

Posted in: Marketing: New Tools and Approaches

Post #4 – Analyze This

November 15, 2012

Web 2.0 has introduced us to significant changes that affect how we do business. We’ve discussed the many different ways we can market a brand’s message through Web 2.0 but how do we study its impact? This is where web analytics comes in to play. Avinash Kaushik knows a lot about web analytics. He wrote the […]

Tagged: Avinash Kaushik, blogging, consumer behaviour, google analytics, key performance indicators, KPI, web 2.0, web analytics, web analytics 2.0, wordpress

Posted in: Marketing: New Tools and Approaches

Post #3 – Mo’ Mobile

November 4, 2012

Mobile has really become the buzz the word in marketing. Marketers understand that reaching consumers with mobile phones and tablets give functionality and accessibility for the consumers and business. This week’s readings included an article titled “How to decide: Mobile websites vs. mobile apps”. The information can serve as a decision-making tool for companies figuring […]

Tagged: apps, Dave Klein, Fred Cavazza, JD Rucker, marketing, marketing new tools, marketing strategy, mobile, mobile apps, mobile marketing, mobile websites, tablets

Posted in: Marketing: New Tools and Approaches

Post #2 – Hey! Let’s Meetup!

October 21, 2012

Reading Lindzon’s article “How Meetup Helps Online Communities In The Real World” was the first time I ever heard of Meetup. I had my Zero Moment of Truth with Meetup and Googled it, and it was the first result on Google (now that’s effective search marketing!). I had a good first impression from the site. It […]

Tagged: communities, face-to-face, groups, local business, marketing new tools, meetup, social networking, socializing, user-friendly

Posted in: Marketing: New Tools and Approaches

Post #1 – E-commerce, the new commerce?

September 30, 2012

Chapter 3 of Basics Marketing O2: Online Marketing covered the topic of e-commerce. E-commerce is nothing new to marketers these days as it arose back in the late 1990s/early 2000s, which marked the dot.com boom and bust. Online stores that met success were those that provided special offerings and were the first to be available […]

Tagged: amazon, customer reviews, e-commerce, marketing new tools, online commerce, online shopping, sephora

Posted in: Marketing: New Tools and Approaches

WordCamp Ottawa 2015

NOT! Just another WordCamp

Sorrow is knowledge, those that know the most must mourn the deepest, the tree of knowledge is not the tree of life.

Sorrow is knowledge, those that know the most must mourn the deepest, the tree of knowledge is not the tree of life.

Sorrow is knowledge, those that know the most must mourn the deepest, the tree of knowledge is not the tree of life.

Sorrow is knowledge, those that know the most must mourn the deepest, the tree of knowledge is not the tree of life.

Ottawa Magazine

Sorrow is knowledge, those that know the most must mourn the deepest, the tree of knowledge is not the tree of life.